We came up with the go to platform for all things beauty and wellbeing - building the venture business from scratch and operating for several years.
Industry
Beauty & Wellness
Summary
The beauty industry is highly competitive, and previously, there wasn't a way to check availability and book online. Wellbey was developed to solve this industry problem, facilitating numerous bookings per month across MENA.
Client
A Venture Builder/Agency, Technnovate, specializing in building solutions internally and for external clients.
Services provided
Product, Design, Growth Marketing, Custom Development solutions, SEO, Sales, Go To Market Strategy, Google Ads
Previously, locating and booking services at spas, salons, gyms, or yoga studios was challenging for customers due to these businesses' limited online presence, which often relied more on word-of-mouth referrals than digital engagement.
Wellbey emerged as a comprehensive online platform for beauty and wellness in the Middle East. Designed to streamline the process of discovering and booking wellness services, it offers a user-friendly interface for comparing and securing appointments at spas, salons, gyms, and yoga studios across the MENA region. The platform covers 8 countries and lists over 6,000 establishments, simplifying the booking of a diverse range of services from haircuts to massages and fitness classes, providing a convenient solution for users seeking wellness and beauty services.
Bootstrapping as a self-funded enterprise, our primary goal was to grow Wellbey organically, successfully attracting over 100,000 users per month. Our platform offered seamless online booking and a sophisticated backend admin system for businesses, enabling efficient tracking, management, and conversion of customers into loyal patrons. At its height, Wellbey distinguished itself as the premier platform in the beauty and wellness niche across the MENA region.
