Challenges faced by businesses trying to run the best Google Ads Campaigns
Running Google Ads is a sensitive investment - creating and deploying a campaign that isn't as optimized as possible eats through budget quickly and dangerously.
Allocating the wrong budget
The budget required for a campaign varies widely, depending on what you're trying to achieve, your preferences and ultimately the competitive nature of Ads.
Low Quality conversions
Boasting high number of conversions doesn't mean they're high quality for the business. We go a step further and validate the actual end conversion with the sales team.
Confusing Campaign Selection
With so many channels to run ads across Google platforms, it becomes confusing as to what works best. We always start with a conservative budget for testing purposes, and scale what is working.
Lack of insights into performance
Its easy to generate a report on performance of Ads, however, understanding the insights and how it translates to the business can be challenging - we handle this from start to finish, ensuring the Ad budget is well spent.
Strategic Google Ads Campaign Management
Blindly running Ads wastes budget, and gets the wrong type of customer. We strategize with our clients to ensure we know the exact target audience, the roadmap to launch the campaign, and how we will be measuring results.
- We focus on research and selecting the optimal keywords that drive high value traffic and customers
- Structuring campaigns is an ongoing exercise, to make sure budget is used effectively
- The content used in ad copy needs to not be generic, and tailored to how users will engage
- Testing channels, ad copy, visuals and more is important to establish what works best and shift budgets there
We implement advanced tracking and optimize accordingly
Tracking is vital with everything, and very much so with Google Ads spend. The data will indicate where budget has been spent wisely, and where to shift budgets in the case of further testing.
- Correctly tracking conversions, whether thats with Operations and Sales teams for leads, or ensuring the conversion purchase online is finalised
- We implement multiple tools to track analytics, gain insights, and report back to clients on changes, pivots and adjustments
- Understanding and building ads for different audiences, to test and track, and double down on retargeting strategies
- We constantly adjust the bids on Ads, study the competition, any fluctuations, and optimally spend ad budget
FEATURED CLIENTS
Our work covers design, development, growth and more
Our team has experience working with startups, corporates and multinationals globally.
