Challenges Faced by Real Estate Developers with SEO
In a competitive real estate market like Dubai and in general the UAE, smaller property developers face challenges to differentiate themselves in comparison to the larger developers like EMAAR, DAMAC, Ellington and more. Trust and credibility is key, along with the perception of high value online when searching.
Larger developers dominating the market
With 5-10 large developers dominating the market, along with leading property portals, its very challenging to compete online successfully without a unique approach to SEO.
Unique projects showcased incorrectly
Most boutique real estate developers lack the correct approach to showcasing their upcoming properties in terms of differentiation, benefits for end customers and brokers, resulting in incorrect targeting and/or lower probability of leads.
Reaching high value buyers online
Property Developers want to target high value buyers who are more likely to convert. Whether thats investors, luxury buyers of budget conscious buyers, the right SEO tactics need to be implemented to target correctly.
Local, Regional and International Visibility
Understanding where your customers are, who you're trying to target, what does the persona look like - developers tend to struggle ranking online based on location specific searches, which lowers the chances of ranking high on Google and other search engines.
Brand positioning in line with your target audience
We work with property developers to ensure they correctly position their brand to be easily discoverable on search engines for specific searches like "latest property launches in dubai", "high ROI properties dubai".
- We put a focus on local Search Engine Optimization - with search phrases like 'high ROI real estate projects near Dubai Marina'
- We ensure the developer's business is mapped on Google Business, and optimized for map search in the UAE and region
- Content is created to outline the highlighted benefits to customers like amenities, surrounding lifestyle and more
- We conduct thorough research into the types of keywords potential buyers and investors would search based on your targeted customer
Highlighting projects in a way that makes them sellable
The real estate projects being developed are unique and should stand out to potential customers. This is done through proper optimized content, that outlines the details and answers the common frequent questions that buyers have.
- Most boutique developers have 1 page website outlining the project, with simple brochures hyperlinked. Its important to have dedicated project and benefit pages to showcase the details to customers
- Regular content in the form of a blog or knowledge hub helps outline popular topics like "Why sustainable buildings are the future of high ROI property"
- As a visual product, real estate projects needs to put an emphasis on images, schema markup and image alt text
- Specific data related to the project that are key selling points should be outlined, helping Google and other engines understand why your project is better than others
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