Challenges Faced by Real Estate agencies with SEO
Having a beautiful user experience driven website isn't enough in a competitive market like real estate. Without the correct strategy and approach to SEO, potential clients are never able to find your business online. The aim is to focus on high intent keywords, focus on local search traffic as a priority, and get the types of leads sales agents can close.
Beating the intense competition
Property portals like Property Finder and Bayut, along with the larger agencies dominate search results in a way that makes it extremely challenging for smaller to medium sized agencies to rank high on Google.
Lack of targeting specific queries
The high value clients (high closing rate) search for niche specific keyword phrases like "luxury 2 beds in downtown dubai". Without focusing SEO on these specifics, the client and deal opportunities are lost.
Strategy that aligns with the market
With the incredible growth in Dubai, the UAE and Middle East in general, its important to follow market trends, seasonal effects and more - this requires increased amount of quality content and keyword focus.
Local visibility should be maximized
Customers search in a hyper local way such as "best real estate agencies for JVC" - its critical to implement the right strategy to attract these leads who have a higher conversion rate.

Implement strategies that are niche content and keyword focused
We work with real estate agencies to co-create the most effective keyword and content focused strategies that resonate with the target customer whilst simultaneously pushing rankings higher.
- We put an emphasis on researching and implementing SEO for high search intent phrases such as "top rental deals in Arjan", "high ROI properties in Studio city"
- Updating your target audience through blog content or knowledge articles help cover commonly asked questions like "What's the best property developer in Dubai in 2025"
- Content is key - the creation of landing pages that are specific to what your services are, or what areas you focus on help optimize your website further
- Implementing the best approach to meta descriptions and titles helps increase the probability of customers clicking through to your website for further information and to become a lead
Depending on target audience, local SEO helps drive visibility
End clients are looking for expertise, trust and transparency - ensuring your real estate agency is locally visible increases the likelihood of clients finding you when searching for nearby properties and services.
- Many underestimate the power of Google My Business and Bing places. We implement strategies to get your business pages more visible, driving even further leads, especially from near me type searches
- Landing page optimization tailored to common queries; we work with real estate agencies to combine the data with the insights from their experience to understand how end customers search
- Structured data is key to any website and its SEO; ultimately, the content and data needs to answer what customers are looking for i.e., size, ROI, amenities, price, shown directly in search results
- Trust is key, especially in real estate in Dubai. With reviews, testimonials, transparent case studies and more, customers convert at a higher rate