Challenges Faced by Interior Design Agencies when it comes to website design
Interior design agencies/companies are conflicted between a very aesthetically pleasing website, and the online user's experience. Simultaneously, with a saturated market, standing out as a leading interior design agency becomes that much harder.
Not visually appealing
The website design may not outline the portfolio items in the best light, and does not clearly showcase the credibility and experience in a clear user friendly way.
Design that can't scale
Many interior design agencies just want to showcase portfolio - whilst this is important, user's searching for a new interior designer need validation and content that will guide their decision making.
Designing for the wrong audience
Designing a website to be thematic with interior design projects is unfortunately not the best way to increase the chances of lead generation and website user experience.
Content focused
Whilst portfolio items are key, and same goes for logo credibility of end clients, the ongoing creation of unique content related to the interior design industry is important to implement.
UX and Content Strategy
When a website is being designed, the entire architecture needs to be considered. The user experience should be one of the main pillars along with the content opportunities - whether thats multi page, or a blog/knowledge section.
- UX that is client focused for lead generation
- Content creation and optimization continuously
- Template and Budget approach to design
- Mapping out the typical behavior of various personas
Website Design
We approach website design as a lead generation channel for interior design agencies. We design and build quickly, effectively and with your end customer in mind - focusing on elevating your online design and presence.
- Optimizing design through less is more approach
- Justified design elements aimed at lead gen
- Interactive features and responsiveness
- Focus on what sells - your portfolio